Destination Marketing

No civic modesty hereThere's marketing puff and then there's miracle-working. (Pic credit: Nivea UK)

Modesty: an under-rated civic virtue

As the Paver family head to Barcelona for a short infusion of culture, sunshine and tapas its pater familias ponders the Catalan capital’s civic modesty.  After all, it’s got a lot to shout about. One of the early lessons on my marketing degree was that any claim you make about a product, service or place has to be congruous with reality.  People […]