Sport

If your city is home to a global sports brand, milk itNorwegians on holiday. Lots of 'em

If your city is home to a global sports brand, milk it

There’s a world of glory-seeking sports nuts out there who’ll travel the globe to attend the best events.  And as some cities are discovering,  you can re-position an entire economy on the back of sporting success.  Merrion MD Dougal Paver explores the issue. When I lived in Barcelona I didn’t attend a single match at Camp Nou, nor at city […]